New Candidate Generation

Drive top industry talent to your staffing firm’s website

Need more candidates? Parqa has helped staffing firms fill over 50% of their positions through inbound marketing.

As the economy continues to recover, competition has never been more intense, with hundreds of search and consulting firms all vying for the same pool of talented candidates. There’s a limited window of opportunity, as candidates are never on the market for long, which makes it critical for recruiters to act quickly and precisely. However, without an adequate amount of quality candidates to choose from or the candidates you need, it can be nearly impossible to expedite the recruiting process and fill a position. This is where a digital marketing strategy focused on candidate generation enters the picture.

“We recently filled a VP of Sales & Marketing position from an inbound marketing generated call-in…it was a $180k base salary position!”

-Wes Lieser, Practice Director – Marketing Automation/ Marketing Technology

Our digital marketing specialists can help you win the attention of highly specialized talent

If your existing candidate recruitment and generation strategy still revolves around recruiting through job boards like LinkedIn, using recruiters’ personal network, or searching the ATS or candidate database, you may be missing out on serious growth potential and hundreds of talented candidates each week.

When your recruiters have to spend a disproportionate amount of time combing through job boards, they have less time to place candidates, fill open positions and work on developing new client relationships. With an effective candidate generation strategy, you can get the most out of your online presence by driving highly qualified candidates to your website.

“So often I hear from candidates, “I’ve seen Versique all over the internet through all the content that is posted and have heard great things.”

-Julie Strantz, Recruiting Manager – HR Consulting, Versique

How Parqa can help your staffing firm drive more and better candidates

As an in-house digital marketing agency built by Versique, a leading staffing firm, Parqa truly understands what it takes to find and attract the best candidates. In today’s highly technological world, most candidates begin their job search online. However, if they can’t find your firm, there’s no way they can apply. This is exactly why Versique created Parqa and invested in a digital marketing team to help build its own brand awareness and generate more qualified candidates.

At Parqa, our mission is to improve other staffing firms by implementing our industry proven digital marketing strategies. Our fully certified digital marketing team can help generate the candidate leads your recruiters need, while building a strong, visible brand presence for your firm. With a well timed, properly executed digital marketing strategy, your firm can become a trusted resources for the top candidates in your area.

Our candidate lead generation strategies incorporate a number of tactics and channels, including:

The Results

A new staffing brand in the marketplace wanted to attract qualified candidates through digital marketing tactics to more efficiently fill a higher percentage of jobs for its clients.  Our candidate generation strategy resulted in:

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candidate placements generated by digital marketing

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growth in talent submissions

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growth in LinkedIn followers