Content Marketing

Telling your firm’s story to attract, inform and generate new clients and candidates

Our content fills the gap between what prospects want and what brands produce.

At Parqa, we understand that good content isn’t simply storytelling, it’s telling your staffing firm’s story well. People want to learn before they buy and be educated rather than pitched. While traditional marketing tactics, like direct mail or cold calling, talk at people, content marketing talks with them.

Successful content marketing depends on communicating the right message at the right time to your prospects. By learning who your candidates and clients are and identifying their pain point and questions, Parqa’s content marketing specialists can determine which types of content–at which frequency–will be most successful for building awareness, activating audiences, and igniting your brand.

Why Content Marketing?

As SEO becomes the norm, standing out to prospects and search engines has never been more difficult. With today’s self-directed buyers, businesses that create content that satisfies prospects’ quest for answers and provides solutions to their challenges will stand out the most. In addition to the SEO benefits, well-executed content marketing pulls in prospects and establishes credibility with your audience.

No two business or content strategies are the same. Regardless of your business’s content marketing expertise, whether you’re completely new to the concept, have an in-house team, or have outsourced to freelancers or agencies, our team works with you to determine the best approach for your staffing firm.

Our content marketing capabilities include blogging, website content, guides, eBooks, whitepapers, email marketing, case studies, and social media content.

With content marketing, you can:

  • Build brand awareness, attract clients and candidates, activate demand
  • Become a thought leader within your industry verticle
  • Motivate visitors to engage or take action
  • Generate both direct and indirect new clients and candidates

How Does Content Marketing Work?

A good content marketing strategy starts with a strong content calendar.  Parqa will start by determining how often to publish new content, where to publish the content, and what topics we will cover .  Once we learn more about the clients and candidates you need to attract, we will create engaging, relevant, and shareable content to publish to your site.  The content can then be crawled by search engines, shared by brand advocates and ultimately increase conversion rates by establishing you as an expert in your field.

Content Marketing Case Study

A furniture manufacturer focused on educational facilities, offices and commercial spaces wanted to gain greater brand awareness and ultimately convert more customers. With our Content Marketing strategy we were able to drive awareness, increase new visitors and ultimately increase conversion on their site. Content Marketing campaign result:

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Growth of 1st time visitors

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Conversion Rate

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Growth in organic traffic